The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
Jacob's Well
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
98139A
Award:
1998 Advertising Merit Award
Agency:
Lowe & Partners/SMS / New York
Client:
Club Med
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
98140A
Award:
1998 Advertising Merit Award
Agency:
The Martin Agency / Charlotte
Client:
Wrangler Company
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
98141A
Award:
1998 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
Raffles International
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
98142A
Award:
1998 Advertising Merit Award
Agency:
TBWA Chiat/Day / Venice
Client:
Weather Channel
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
98143A
Award:
1998 Advertising Merit Award
Agency:
Leagas Delaney / San Francisco
Client:
adidas America
Title:
Category:
Non-Broadcast / Non-Broadcast: Out-of-Home
Annual ID:
98516T
Award:
1998 Advertising Merit Award
Agency:
Plan-B / Venice
Client:
Curious Pictures Animation
Title:
Category:
Non-Broadcast / Non-Broadcast: Out-of-Home
Annual ID:
98517T
Award:
1998 Interactive Merit Award
Agency:
Lowe & Partners/SMS / New York, San Francisco
Client:
Sun Microsystems
Title:
Category:
Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising
Annual ID:
98128N
Award:
1998 Interactive Merit Award
Agency:
New Media Labs
Client:
Hot Jobs
Title:
Category:
Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising
Annual ID:
98129N
Award:
1998 Interactive Merit Award
Agency:
Think New Ideas
Client:
Oracle
Title:
Category:
Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising
Annual ID:
98130N
Award:
1998 Advertising Merit Award
Agency:
Butler Shine & Stern / Sausalito
Client:
Borders Books & Music
Title:
Category:
Consumer Television / Consumer Television Under $50,000 Budget: Single
Annual ID:
98509T
Award:
1998 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television Under $50,000 Budget: Single
Annual ID:
98510T
Award:
1998 Advertising Merit Award
Agency:
Lowe & Partners/SMS / New York
Client:
Courtyard by Marriott
Title:
Category:
Consumer Television / Consumer Television Under $50,000 Budget: Single
Annual ID:
98511T
Award:
1998 Advertising Merit Award
Agency:
Lowe & Partners/SMS / New York
Client:
Courtyard by Marriott
Title:
Category:
Consumer Television / Consumer Television Under $50,000 Budget: Single
Annual ID:
98512T
Award:
1998 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Sony
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
98122A
Award:
1998 Advertising Merit Award
Agency:
Creative Alliance / Louisville
Client:
Kentucky State Fair
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
98123A
Award:
1998 Advertising Merit Award
Agency:
Crispin Porter & Bogusky / Miami
Client:
Shimano American Corporation
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
98124A
Award:
1998 Advertising Merit Award
Agency:
McCann-Erickson / Zurich
Client:
Tamedia AG
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
98125A
Award:
1998 Advertising Merit Award
Agency:
Trikaya Grey Advertising India / Mumbai
Client:
Mauritius Tourism Information Service
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
98126A
Award:
1998 Advertising Merit Award
Agency:
Butler Shine & Stern / Sausalito
Client:
Specialized Bicycles
Title:
Category:
Collateral Advertising / Collateral: Posters
Annual ID:
98378A
Award:
1998 Advertising Merit Award
Agency:
Butler Shine & Stern / Sausalito
Client:
Specialized Bicycles
Title:
Category:
Collateral Advertising / Collateral: Posters
Annual ID:
98379A
Award:
1998 Advertising Merit Award
Agency:
Butler Shine & Stern / Sausalito
Client:
Specialized Bicycles
Title:
Category:
Collateral Advertising / Collateral: Posters
Annual ID:
98380A
Award:
1998 Advertising Merit Award
Agency:
Cramer-Krasselt / Chicago
Client:
XXX Condoms
Title:
Category:
Collateral Advertising / Collateral: Posters
Annual ID:
98381A
Award:
1998 Advertising Merit Award
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
Richard McCoy
Title:
Category:
Collateral Advertising / Collateral: Posters
Annual ID:
98382A
Award:
1998 Advertising Merit Award
Agency:
Ogilvy & Mather Canada / Toronto
Client:
Jaguar Canada
Title:
Category:
Collateral Advertising / Collateral: Posters
Annual ID:
98383A
Award:
1998 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
Burger King
Title:
Category:
Collateral Advertising / Collateral: Posters
Annual ID:
98384A
Award:
1998 Advertising Merit Award
Agency:
TBWA Chiat/Day / Venice
Client:
Apple Computer
Title:
Category:
Collateral Advertising / Collateral: Posters
Annual ID:
98385A
Award:
1998 Interactive Merit Award
Agency:
Genex Interactive
Client:
Porsche Cars North America
Title:
Category:
Beyond the Banner
Annual ID:
98060N
Award:
1998 Interactive Merit Award
Agency:
Grey Interactive
Client:
Hugo Boss/PointCast
Title:
Category:
Beyond the Banner
Annual ID:
98061N
Award:
1998 Interactive Merit Award
Agency:
Interactive8
Client:
M&M/Mars
Title:
Category:
Beyond the Banner
Annual ID:
98062N
Award:
1998 Interactive Merit Award
Agency:
Martin Interactive
Client:
The Coca-Cola Company
Title:
Category:
Beyond the Banner
Annual ID:
98063N
Award:
1998 Interactive Merit Award
Agency:
Messner Vetere Berger McNamee Schmetterer
Client:
1-800-COLLECT
Title:
Category:
Beyond the Banner
Annual ID:
98064N
Award:
1998 Interactive Merit Award
Agency:
OgilvyOne
Client:
IBM
Title:
Category:
Beyond the Banner
Annual ID:
98065N
Award:
1998 Interactive Merit Award
Agency:
OgilvyOne
Client:
IBM
Title:
Category:
Beyond the Banner
Annual ID:
98066N
Award:
1998 Interactive Merit Award
Agency:
Quantum Leap
Client:
US Robotics
Title:
Category:
Beyond the Banner
Annual ID:
98067N
Award:
1998 Interactive Merit Award
Agency:
Rubin Postaer Interactive
Client:
American Honda Motor Co.
Title:
Category:
Beyond the Banner
Annual ID:
98068N
Award:
1998 Interactive Merit Award
Agency:
Strategic Interactive Group
Client:
Disney Interactive
Title:
Category:
Beyond the Banner
Annual ID:
98069N
Award:
1998 Advertising Merit Award
Agency:
Pyro / Dallas
Client:
Dr. Martens
Title:
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual ID:
98144A
Award:
1998 Advertising Merit Award
Agency:
Robson Brown / London
Client:
House of Hardy
Title:
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual ID:
98145A
Award:
1998 Advertising Merit Award
Agency:
Robson Brown / London
Client:
House of Hardy
Title:
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual ID:
98146A
Award:
1998 Advertising Merit Award
Agency:
ALMAP/DDBO / São Paulo
Client:
Apple Computer Brazil
Title:
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual ID:
98147A
Award:
1998 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
Miller Brewing Company/Miller Lite
Title:
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
98434R
Award:
1998 Advertising Merit Award
Agency:
Lowe & Partners/SMS / New York
Client:
The Coca-Cola/Sprite
Title:
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
98435R
Award:
1998 Advertising Merit Award
Agency:
Lowe & Partners/SMS / New York
Client:
Mercedes Retail Communication Program
Title:
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
98436R
Award:
1998 Advertising Merit Award
Agency:
Arnold Communications / Boston
Client:
Volkswagen
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98459T
Award:
1998 Advertising Merit Award
Agency:
BBDO / New York
Client:
Mars/Snickers
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98460T
Award:
1998 Advertising Merit Award
Agency:
BBDO / New York
Client:
Mars/Snickers
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98461T
Award:
1998 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98462T
Award:
1998 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98463T
Award:
1998 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen Group UK
Title:
Category:
Consumer Television / Consumer Television :30 Single
Annual ID:
98464T
